![]() According to the company, 50 percent of its revenue came from repeat customers in 2013.Ĭustomers must have a valid prescription prior to purchasing prescription eyeglasses from EyeBuyDirect. Ray-Ban and Oakley are their outside premium brand offerings, while RFLKT is their in house premium brand. They carry primarily affordable eyeglasses but also offer three premium brands. Operations ĮyeBuyDirect is an online-only retailer and designs and custom-makes most of its glasses in-house. ![]() ĮyeBuyDirect introduced EyeZen digital screen protection lenses from Essilor as an option to customers in 2016. ![]() ĮyeBuyDirect redesigned and relaunched its website in April 2014. Essilor had previously purchased in 2010. In 2013, French lens manufacturer Essilor purchased a majority stake in EyeBuyDirect. In February 2010, EyeBuyDirect began incorporating facial recognition technology to its site to give users the ability to measure their pupillary distance using user-submitted photographs. The company later launched the "Wall of Frame", a social network that allows customers to share their created pictures and interact with other site users. The function allows users to upload photos and then superimpose EyeBuyDirect's glasses overtop their photos to "try on" the glasses. In 2007, EyeBuyDirect added EyeTry, a "try-on" function, to its site. ![]() EyeBuyDirect was founded in 2005 by Roy Hessel, a former venture capitalist.
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